TBS Bikes Has Recently Introduced a Series of Bikes Called

question 61

Multiple Choice

TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

• A) total customer cost
• B) customer-perceived value
• C) value-delivery system
• D) value proposition
• E) total customer benefit

---

Definitions:

Business Combination

The process of merging or acquiring businesses to create a single entity, often to enhance strategic positioning or market share.

Acquirer

The entity that obtains control of another entity (acquiree) in a business combination, often by purchasing a majority stake.

Liabilities

Financial obligations or debts that an entity is responsible for settling, generally arising from past transactions or events.

Current Tax Assets

Assets on the balance sheet representing taxes that are recoverable in the short term because taxes were paid in advance or too much tax was paid compared to the tax liability.