Which of the Following Can a Company Do to Reduce

question 27

Multiple Choice

Which of the following can a company do to reduce defection?

• A) Attract new customers to try out the company's products.
• B) Increase customer lifetime value by increasing the non-monetary costs of products.
• C) Enhance the growth potential of existing customers through cross-selling and upselling.
• D) Distinguish the causes of customer attrition and identify those that can be managed better.
• E) Make low-profit customers more profitable or terminate the relationship.

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Definitions:

Auditory Cortex

Portion of the cerebral cortex that is responsible for the conscious sensation of sound; in the dorsal portion of the temporal lobe within the lateral fissure and on the superolateral surface of the temporal lobe.

Vestibulocochlear Nerve

The eighth cranial nerve that transmits sound and equilibrium (balance) information from the inner ear to the brain.

Temporal Lobe

A region of the cerebral cortex involved in processing auditory information and encoding memory.

Tympanic Membrane

Also known as the eardrum, a thin membrane that divides the external ear from the middle ear and vibrates in response to sound waves.