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To Increase Customer Loyalty, 2Wheels Wants to Start a Club

question 46

Essay

To increase customer loyalty, 2Wheels wants to start a club for its dedicated customers, but wants to make sure that only members who are want to participate in activities join the club. What can it do to ensure this?


Definitions:

Quality Evaluation

The process of assessing the degree to which a product or service meets specified standards and satisfies customer expectations.

Organic

Relating to or derived from living matter; in business, it often refers to growth or processes that occur naturally within the organization.

Technical Skills

The specific knowledge and abilities required to perform tasks related to science, engineering, technology, or other specialized fields.

Market Survey

A research method used to collect information about consumers' needs and preferences in a specific market.

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