A Consumer Tells Another Consumer, "Every Time I Eat at Big

question 41

Multiple Choice

A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is True or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

• A) discrimination
• B) differentiation
• C) availability
• D) screening
• E) representativeness

---

Definitions:

Regional Trade Agreements (RTAs)

Treaties between two or more geographically close countries that facilitate trade by reducing tariffs and import quotas, enhancing economic integration.

Order Cycle Time

The total time taken from the moment a customer places an order until the product is delivered, reflecting the efficiency of a supply chain.