Even If Consumers Form Brand Evaluations, Two General Factors Can

question 130

Multiple Choice

Even if consumers form brand evaluations, two general factors can intervene between the purchase intention and the purchase decision: one is unanticipated situational factors; what is the other factor?

• A) amount of purchasing power
• B) attitudes of others
• C) short-term memory capabilities
• D) ability to return merchandise
• E) the self-concept

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Definitions:

Cognitive Behavioral Therapy

A psychotherapeutic approach that addresses dysfunctional emotions and behaviors through goal-oriented, systematic procedures.

PTSD

Post-Traumatic Stress Disorder; a mental health condition triggered by experiencing or witnessing a terrifying event.

Agoraphobia

A type of anxiety disorder characterized by an irrational fear of being in open spaces or in situations where escape might be difficult.

Social Anxiety Disorder

A mental health condition where an individual experiences intense fear of social situations, leading to avoidance and significant distress.