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How is the expectancy-value model used in the evaluation of alternatives as a consumer engages in a buying process?
Ingratiation Activities
Behaviors aimed at gaining favor or approval from others, often through flattery or other forms of sycophancy.
Silent Authority
A form of power where someone complies with requests or orders based on the implicit power or position of the requester.
Persuasion
The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.
Leader Effectiveness
Leader effectiveness is a measure of a leader's ability to achieve desired outcomes, influence followers, and contribute to organizational success.
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