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A Marketer Is Interested in Segmenting a Business Market Based

question 46

Multiple Choice

A marketer is interested in segmenting a business market based on technology and customer capabilities. These criteria illustrate which of the following major segmentation variables?


Definitions:

Retinal Disparity

The slight difference in the visual images that reach each eye, leading to the perception of depth.

Depth Perception

The visual ability to perceive the world in three dimensions (3D) and the distance of an object.

Linear Perspective

A depth cue in psychology and art, suggesting that parallel lines appear to converge as they recede into the distance.

Binocular Disparity

The difference in the images on the retina of each eye that allows for depth perception and estimation of distances.

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