Which of the Following Statements About the Branding Guidelines for a Small

question 34

Multiple Choice

Which of the following statements about the branding guidelines for a small business is True?

• A) A small business must creatively conduct low-cost marketing research.
• B) A small business must avoid leveraging secondary brand associations.
• C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image.
• D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.
• E) A small business must focus on building more than two strong brands based on a number of associations.

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Definitions:

Develop Land

The process of making land suitable for construction or other use, which may involve clearing, grading, and installing infrastructure such as roads and utilities.

Landscaping

The art and practice of designing and maintaining outdoor spaces for aesthetic or functional purposes.

Business Location

The physical or virtual place where a company operates its activities.

Recognized Loss

A realized loss that occurs when an asset is sold for less than its book value.