A Brand Must Demonstrate ________, for It to Function as a True

question 5

Multiple Choice

A brand must demonstrate ________, for it to function as a True point-of-difference.

• A) clear superiority of an attribute or benefit
• B) clear profitability to the company
• C) clear similarity to the attributes of other brands
• D) technological advances for an attribute or benefit
• E) exploitation of competitors' weakness

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Definitions:

Nitric Oxide (NO)

A gaseous signaling molecule involved in various physiological processes, including vasodilation and neurotransmission.

Erectile Dysfunction

A condition characterized by the inability to maintain an erection sufficient for satisfactory sexual performance.

Viagra

A pharmaceutical drug used to treat erectile dysfunction by increasing blood flow to the penis.

Inhibitory Neurotransmitter

A type of neurotransmitter that reduces the likelihood of the neuron it binds to from firing an action potential, effectively decreasing activity in the nervous system.