________ Are Attributes or Benefits That Consumers View as Essential

question 114

Multiple Choice

________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class.

• A) Category points-of-difference
• B) Conceptual points-of-parity
• C) Competitive points-of-parity
• D) Category points-of-parity
• E) Competitive points-of-difference

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Definitions:

Obscenity

Material or speech that offends current standards of decency, typically involving explicit sexual content, and is not protected by the freedom of speech.

Miranda Warnings

A requirement for police in the United States to inform suspects of their rights to silence and legal counsel before interrogation.

Separate But Equal

A doctrine that justified and upheld racial segregation, claiming that services could be separate but still equal.

Prior Restraint

A government action that prohibits speech or other expression before the speech happens, based on the anticipation of harm.