Examlex
A leverageable advantage is one that a company can use as a springboard to new advantages.
Delphi Technique
A structured communication technique, originally developed as a systematic, interactive forecasting method which relies on a panel of experts.
Parliamentary Procedure
A comprehensive set of rules that prescribe how to take action on specific issues that come before a group.
Problem-Solving
The process of identifying a problem, devising solutions, and implementing an effective course of action.
Criteria Identification
The process of defining the standards or benchmarks that will be used to evaluate or assess something.
Q4: When using social media as professional communicator,
Q16: Recalling the BP oil spill crisis, what
Q17: All of the following are benefits of
Q31: Managed correctly, the proactive phase of the
Q39: To analyze its competitors, a company needs
Q42: Not everyone is in favor of local
Q54: The expectancy-value model of attitude formation posits
Q54: Essentially an early publicity release touting the
Q72: After developing a research plan, a marketing
Q73: What is a marketing intelligence system? How