When Coca-Cola Focused on Developing Its Soft Drink Business but Missed

question 140

Multiple Choice

When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from ________ because it defined competition in traditional category and industry terms.

• A) factor elimination
• B) marketing myopia
• C) factor reduction
• D) category points-of-parity
• E) reliance on product description

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Definitions:

Change-of-Base Formula

A mathematical formula used to convert a logarithm of one base to a logarithm of another base.

Properties of Logarithms

The rules that govern the operations of logarithms, such as the product, quotient, and power rules.

Logarithm

The exponent that a base, typically 10 or e, needs to be elevated to in order to generate a specific number.

Graph

A visual representation of data, functions, or equations, typically plotted with an x and y axis.