In Response to the Need to Reinforce the Brand Promise

question 74

Multiple Choice

In response to the need to reinforce the brand promise, ________ is about mixing and matching marketing activities to maximize their individual and collective effects.

• A) personalized marketing
• B) mass customization
• C) globalized marketing
• D) relationship marketing
• E) integrated marketing

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Definitions:

Redundancy Plan

A strategy or process designed to ensure systems or processes remain functional in the case of failure or unavailability of certain components.

Backout Plan

A strategy or plan that details the steps to revert changes made during a project or update, in case the implementation fails or causes issues.

Re-image

A process of putting a new image (operating system, applications, and settings) on a corporate computer.

Malware

Software code designed to damage an electronic device (cause lockups, slowness, crash an app, cause the device to not run or boot, and more).