Using an Established Brand to Introduce a New Product Is

question 32

Multiple Choice

Using an established brand to introduce a new product is called brand ________.

• A) harmonization
• B) valuation
• C) extension
• D) positioning
• E) parity

Understand the effects of organizational structures on gender and racial minorities.

Appreciate the significance of reference and primary groups on self-esteem and social behavior.

Understand the principles and effects of McDonaldization in organizational settings.

Recognize the adaptability of secondary groups during stressful situations.

---

Definitions:

Telecommute

The practice of working remotely, typically from home, leveraging digital communication tools to perform one's job outside the traditional office environment.

Bad News

Information that is unwelcome or unpleasant to hear or read.

Company Policy

Guidelines and rules established by an organization to govern its operations and employee behavior.

Communication Channel

A medium through which information is transmitted from one entity to another, such as email, phone calls, or face-to-face conversations.