With Respect to the Brand Building Pyramid, at Which of the Following

question 74

Multiple Choice

With respect to the brand building pyramid, at which of the following "building block levels" would we expect the consumer to develop an intense, active loyalty?

• A) salience
• B) imagery
• C) feelings
• D) judgments
• E) resonance

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Definitions:

Genetic

Relating to genes or heredity, often discussing traits or conditions that are passed from parents to offspring.

Socialization

The process by which individuals learn and internalize the values, beliefs, and norms of their society, becoming functional members of that society.

Agents of Socialization

Individuals, groups, or institutions that play significant roles in integrating individuals into the norms, values, and cultures of their society.

Social Approval

The affirmation, acceptance, or endorsement by members of a society or group, often influencing behavior and conforming to societal norms.