WD40 Offers a Smart Straw Version of Its Popular Multipurpose

question 120

Multiple Choice

WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?

• A) Make the core of the brand as distinctive as possible.
• B) Drive distribution through both existing and new channels.
• C) Offer the core product in new formats or versions.
• D) Increase costs and revenue.
• E) Expand to another geographic region.

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