Jordan's Firm Enters New Markets by Tweaking Products for New

question 74

Multiple Choice

Jordan's firm enters new markets by tweaking products for new customers, uses variations on a core product to stay one step ahead of the market, and creates interim solutions for industry-wide products. In other words, it pursues ________.

• A) disruptive technologies
• B) incremental innovation
• C) complex innovations
• D) discontinuous innovations
• E) radical innovations

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Definitions:

Common Cold

A widely prevalent, contagious viral infection of the upper respiratory tract, resulting in symptoms like sneezing, coughing, sore throat, and runny nose.

Innate Immune System

The non-specific first line of defense against pathogens, consisting of physical barriers, immune cells, and proteins.

Specific Immune System

Refers to the part of the immune system that provides long-term immunity against pathogens, by recognizing and remembering specific antigens.

Acquired Immune System

The part of the immune system that develops antibodies in response to exposure to pathogens, as opposed to innate immunity which individuals are born with.