Brown & Smith Inc

question 4

Multiple Choice

Brown & Smith Inc. engages in the design, development, making, and retail selling of designer jewelry in North America. Before approving a new design, the company draws it on a computer and then produces models to show potential consumers and get their reactions. This allows the company to analyze the possible customer reaction. Identify the concept testing method used here.

• A) conjoint analysis
• B) perceptual mapping
• C) virtual reality testing
• D) rapid prototyping
• E) digital fabrication

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