Which Is the Key Major Difference Between Public Relations and Advertising

question 30

Multiple Choice

Which is the key major difference between public relations and advertising?

• A) Advertising involves paid space and broadcast time.
• B) Advertising relies on a number of communication tools.
• C) Advertising is broader than public relations in scope.
• D) Advertising often uses public relations as a communication tool.
• E) Advertising uses the tools of persuasion.

---

Definitions:

Remarketing

A digital marketing strategy that targets users who have previously interacted with a website or mobile app.

Invasion Of Privacy

An intrusion into the personal life of another, without just cause, which can give the person whose privacy has been invaded a right to bring a lawsuit for damages against the person or entity that intruded.

Photograph

An image created by light falling on a photosensitive surface, usually photographic film or an electronic image sensor, such as a CCD or a CMOS chip.

Bait And Switch

A deceptive marketing strategy where a seller advertises a product at a low price to attract customers, then persuades them to buy a more expensive item.