How Does Public Relations Contributes to the Bottom Line

question 31

Multiple Choice

How does public relations contributes to the bottom line?

• A) identifies new opportunities.
• B) builds morale and teamwork.
• C) ease resistance to change.
• D) ensure public consent.
• E) All of the above.

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Definitions:

Evaluation Objective

A goal or standard used to measure the effectiveness, outcome, or impact of a program, policy, or project.

Constructs

Constructs are theoretical concepts developed in the human mind that are used in various fields to describe ideas or phenomena that are believed to exist but are not directly observable.

Measures

Quantitative or qualitative criteria used to evaluate, compare, or track performance or progress.

Data Collection

The process of gathering and measuring information on targeted variables in an organized manner, enabling analysis and conclusions.