Today's Public Relations Practitioner Must Understand

question 7

Multiple Choice

Today's public relations practitioner must understand

• A) The QR codes behind social media sites.
• B) how to manage competition and conflict.
• C) how to achieve clear and consistent communication.
• D) the importance of media opposition.
• E) Both B and C.

---

Definitions:

Merchandise Inventory

Goods available for sale, reported as a current asset on a company's balance sheet.

Income Statement

A financial document that reports a company's financial performance over a specific accounting period, detailing revenue, expenses, and profits.

Balance Sheet

A financial statement that displays a company's assets, liabilities, and shareholders' equity at a specific point in time.

Ending Inventory

The total value of a company's merchandise or goods that have not been sold at the end of an accounting period.