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Why Is an Accurate Situation Analysis Critical for Successful Public

question 7

Essay

Why is an accurate situation analysis critical for successful public relations campaign? Describe the relationship between the situation analysis and the other seven elements of public relations plan.


Definitions:

Cognitive Dissonance

The state of having inconsistent thoughts, beliefs, or attitudes, especially as relating to behavioral decisions and attitude change.

Groupthink

A psychological phenomenon where the cohesion of the group becomes more important than considering facts realistically, leading to poor decisions.

Suppress Disagreement

The act of deliberately preventing or reducing the expression of differing opinions or conflicts.

Harmony

A pleasing combination or arrangement of different things, often referring to music, but also applicable to social and personal contexts.

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