At What Stage in the Adoption Process Do People Seek

question 7

Multiple Choice

At what stage in the adoption process do people seek more information about the idea or product?

• A) trial
• B) adoption
• C) interest
• D) awareness
• E) evaluation

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Definitions:

Functional Value

The practical or utilitarian benefit that a product or service provides to the consumer.

Craft Product

A product that is made by hand or with limited automation, often emphasizing quality, uniqueness, and artisanal skill.

Cultural Formulas

Standardized narratives or themes in media and marketing that reflect and reinforce societal values and norms.

Cultivation Hypothesis

A theory suggesting that long-term exposure to media, particularly television, shapes viewers' perceptions of reality.