For Public Relations Practitioners, the most Important Lesson Gained from the News

question 7

Multiple Choice

For public relations practitioners, the most important lesson gained from the News of the World scandal is that:

• A) Even Rupert Murdoch is not untouchable.
• B) Ethics in media are much different than ethics in public relations.
• C) Trust and brand reputation are fragile commodities.
• D) What is legal may not be ethical.
• E) The public is very forgiving.

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Definitions:

Cash Dividends

Payments made out of a corporation's earnings to its shareholders, typically distributed as a fixed amount per share of stock.

Indirect Method

A way of preparing the cash flow statement where net income is adjusted for non-cash transactions and changes in working capital to calculate cash flow from operating activities.

Operating Activities

Business activities related to the day-to-day functions of a company involved in producing and delivering its products or services.

Cash Dividends

Payments made by a company to its shareholders out of its profits or reserves.