Why Should Public Relations Practitioners Be Sensitive to Women as an Audience

question 29

Multiple Choice

Why should public relations practitioners be sensitive to women as an audience?

• A) If they are not, they may be threatened with lawsuits.
• B) The male market is dwindling steadily.
• C) Women now exert more political and social control than ever.
• D) Women account for 25 percent of the U.S. workforce.
• E) They are more likely than ever to be coworkers.

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Definitions:

Introverts

Individuals who prefer quiet environments and enjoy spending time alone or with a few close friends, as opposed to extroverts who seek out social interactions.

Extraverts

Individuals characterized by their outgoing, socially confident behavior and preference for external stimulation.

Cultures

The beliefs, customs, arts, institutions, and all other products of human work and thought created by a society.

Inner Feelings

An individual's personal, private emotional experiences.