Why Should Public Relations Professionals Pay Attention to Diversity Media

question 3

Multiple Choice

Why should public relations professionals pay attention to diversity media?

• A) More white listeners and viewers are tuning in to it.
• B) Media buys are much less expensive.
• C) The number of its constituents has expanded.
• D) The number and reach of minority media channels has increased.
• E) Both C and D.

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Definitions:

Promote

To support or actively encourage a cause, venture, or individual to grow or to be recognized.

Contingency Factor

A variable that can alter the impact of a specific managerial action on organizational outcomes.

Motivational Practices

Techniques and strategies implemented by organizations or leaders to inspire, engage, and encourage employees towards achieving goals and improving performance.

Organization Characteristics

Distinctive features that define the nature and behavior of an organization.