For Public Relations Practitioners, the best reason to Run an Organizational

question 13

Multiple Choice

For public relations practitioners, the best reason to run an organizational blog is that:

• A) It enables a real-time conversation with key stakeholders.
• B) It gives managers a "heads-up" on shutting down negative bloggers.
• C) It is artificial and full of "execu-babble."
• D) It provides a unique listening tool.
• E) Both A and D.

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Definitions:

Internal Rate of Return

The discount rate at which the net present value of all cash flows (both positive and negative) from a project or investment equals zero.

Decision Rule

A guideline or criterion that aids in making choices between alternative courses of action.

Net Present Value (NPV)

A financial metric that calculates the difference between the present value of cash inflows and outflows over a period, used for assessing profitability of investments.

Initial Cash Flow

The first inflow or outflow of cash for a project or investment, marking the start of its financial analysis.