Why Has Customer Service Traditionally Been Kept Separate from the Public

question 15

Multiple Choice

Why has customer service traditionally been kept separate from the public relations department at most companies?

• A) Customer service is a complex specialty of its own.
• B) Public relations professionals are better trained in media relations.
• C) The two disciplines are too different to work together.
• D) It generates too many internal turf battles.
• E) It does not make sense; the two functions should be combined.

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Definitions:

Personal Care Products

Items intended for personal hygiene and beautification, such as cosmetics, skincare products, and toiletries.

Member-only Savings

Exclusive discounts or benefits offered to individuals who belong to a specific membership program or group.

Promotion Budget

Financial allocation for marketing and advertising activities aimed at boosting sales or awareness of a product or service.

New Customers

Individuals or organizations that begin to purchase goods or services from a business for the first time.