"Drip-Drip-Drip" Publicity Occurs When

question 10

Multiple Choice

"Drip-drip-drip" publicity occurs when:

• A) a steady output of information is produced.
• B) repetition is employed in key messages.
• C) you annoy people until they listen to your pitch.
• D) alliteration is peppered throughout your publicity materials.
• E) none of the above.

Understand the historical development of franchising and its impact on the economy.

Recognize the significance of exclusive territories and how they affect franchise operations.

Understand the key considerations and questions a potential buyer should explore before purchasing a franchise.

Identify the role and functions of the American Franchisee Association.