If Our Initial Reaction to a Person Is Highly Negative

question 15

Multiple Choice

If our initial reaction to a person is highly negative, and frequent exposure makes us feel even more negatively toward the person, such feelings would be explained as

• A) not related to the mere-exposure effect.
• B) the effects of proximity.
• C) the mere-exposure effect.
• D) an exception to the mere-exposure effect

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Definitions:

Channel Conflict

The alienation of existing distributors when a company decides to sell to customers directly online.

Alienating Customers

Alienating customers refers to actions or policies by a business that drive customers away, often due to poor service, product dissatisfaction, or feeling undervalued.

Logistics

The management of the flow of goods between the point of origin and the point of consumption in order to meet the requirements of customers or corporations.

Marketing Resource Allocation

The process of allocating marketing budget and resources across different channels, campaigns, and activities to optimize the return on investment.