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James is a first-year grade 6 teacher. At the end of what he feels has been an extremely challenging day, the father of one of his most difficult students calls and tells him that he is happy with how James is working with his son. According to Lazarus, James has just experienced
Selling Points
Key features or benefits of a product or service that make it attractive to potential buyers.
Promotional Message
A communication designed to advertise or market a product, service, or brand to potential customers.
Price
The amount of money expected, required, or given in payment for something.
Implied Claims
Statements or messages that are suggested indirectly in communication, rather than being explicitly stated.
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