Using Classical Conditioning, Some Advertisers Attempt to Create Pleasant Feelings

question 114

Multiple Choice

Using classical conditioning, some advertisers attempt to create pleasant feelings in us when they make their commercials. How do they do this?

• A) They tell us the truth about the product a nice way.
• B) They show us the product followed by the name of the company.
• C) They pair a neutral product with attractive people or places
• D) They reinforce us with a rebate when we buy the product.

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Definitions:

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Value Creation

The process by which businesses or entrepreneurs develop new products, services, or processes that are valuable to customers.

Call Reluctance

The hesitation or resistance a salesperson may feel when it comes to making phone calls to potential clients, often stemming from fear of rejection.

Prospect Aversion

The tendency of potential customers to avoid engaging with sales efforts or communications, often due to perceived pressure or disinterest in the product.