Positive Reinforcement Tends to ________ the Probability of a Response;

question 69

Multiple Choice

Positive reinforcement tends to ________ the probability of a response; negative reinforcement tends to ________ the probability of a response.

• A) increase; decrease
• B) decrease; decrease
• C) decrease;increase
• D) increase;increase

---

Definitions:

Mental Buying Process

The psychological stages a consumer goes through before making a purchasing decision, including awareness, consideration, and decision.

Trial Close

A technique used in sales to gauge a prospect's readiness to buy by asking a question that assumes they are moving towards a purchase.

Buying Signals

Indicative actions or expressions from a potential buyer suggesting an interest in making a purchase.

Close a Sale

The process of successfully securing a purchase agreement or deal with a customer, concluding the sales process.