The Probability of a Response Is Increased by

question 227

Multiple Choice

The probability of a response is increased by

• A) positive reinforcement only.
• B) both positive and negative reinforcement.
• C) neither positive nor negative reinforcement.
• D) negative reinforcement only.

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Definitions:

External Capacity

The abilities and resources available to an organization from external sources that can be used to achieve its goals and objectives.

Strategic Issues

Key factors or challenges that could significantly impact an organization's ability to achieve its goals, requiring management's attention and strategic planning.

Customer Benefit

The advantage or value that a buyer gains from purchasing and using a product or service, which meets their needs or desires.

All-benefits Approach

A marketing strategy that emphasizes all the benefits of a product or service to appeal to a wide range of consumers.