Southwest Airlines' Core Competence Is Operations

question 121

True/False

Southwest Airlines' core competence is operations.

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Definitions:

Upselling

A sales technique where a seller induces the customer to purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale.

Need-Satisfaction

A marketing approach focused on identifying and fulfilling the specific needs and desires of customers.

Problem Identification

The process of recognizing and defining an issue or challenge to be solved.

Consultative Selling

A sales approach focusing on building relationships and understanding customer needs to offer tailored solutions.