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Strategy is not static, but dynamic because of changes in the __________ and __________.
Administered Vertical Marketing System
A coordinated marketing system managed by a single channel member to achieve efficient distribution.
Wholesaler-sponsored Voluntary Chains
Agreements between independent retailers and wholesalers to engage in bulk buying and standardized selling practices to compete with large chains.
Retailer-sponsored Cooperatives
Retailer-sponsored Cooperatives are groups of independent retailers who collaborate to pool buying power and resources in order to compete with larger chains.
Service-sponsored Retail Systems
Retail setups that are initiated or heavily supported by service providers, often to create direct sales channels for their products or services.
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