Experience Differentiation Is an Extension of Product Differentiation, Accomplished by Using

question 26

True/False

Experience differentiation is an extension of product differentiation, accomplished by using people's five senses to create an experience rather than simply providing a service.

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Definitions:

Marketing Strategy

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Classical Conditioning

A learning process in psychology that occurs when two stimuli are repeatedly paired; a response that is initially elicited by the second stimulus is eventually elicited by the first stimulus alone.

Marketers

Professionals who are involved in the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.

Classical Conditioning

An educational method where learning happens via linking an external stimulus with a naturally happening stimulus.