Nike Is the World's Largest Athletic Brand

question 54

Essay

Nike is the world's largest athletic brand. Its innovative and broad product line helps drive sales, however a large majority of those sales are in the footwear business. Most of Nike's goods are produced overseas in low-cost factories and then imported to the final market. Nike currently has many of the top U.S. athletes under contract (Michael Jordon, Tiger Woods, Dwayne Wade) but international sales are still small in emerging markets. However, many competitors have attempted to copy Nike's business model (high-value branded products manufactured at low-cost), including Adidas and Reebok, while many retailers have attempted to pass on the low-cost pressure of retail consumers. Perform a SWOT analysis for Nike.

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Definitions:

Contestable

Open to disagreement or debate; not definitively settled and may be challenged.

Communication Research

The study of processes, practices, and effects of communication in various contexts, using a variety of methods.

Communication Research

The study of how people convey and receive messages within interpersonal, group, organizational, cultural, and media contexts.

Organizational Culture

The set of shared assumptions, values, and practices that characterize an organization and guide its members' behavior.