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A skeptical manager asks what short-range forecasts can be used for. Give her three possible uses/purposes.
Trade-Oriented Sales
Sales activities focused on building relationships and conducting transactions with other businesses rather than individual consumers.
Cooperative Advertising
A cost-sharing arrangement where both a manufacturer and a retailer or distributor share the expense and execution of an advertising campaign.
Bonus Volume
Additional quantity or access provided to consumers as an incentive for purchases, often used as a sales or marketing strategy.
Complementary Sampling
A marketing strategy where customers are given free samples of products that complement a main product to enhance overall sales.
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