A Skeptical Manager Asks What Long-Range Forecasts Can Be Used

question 108

Essay

A skeptical manager asks what long-range forecasts can be used for. Give her three possible uses/purposes.

---

Definitions:

Evaluative Criteria

Factors or standards consumers use to compare and judge the merits of different products or services before making a purchase decision.

Retail Price

The total price at which a product or service is sold to the consumer, including any markups by retailers.

Camera Quality

The measure of a camera's performance and capability, including factors such as resolution, lens quality, and image processing.

Alternative Evaluation Stage

A step in the consumer decision-making process where alternatives are assessed before a purchase decision is made.