A Graphic Technique for Defining the Relationship Between Customer Desires

question 92

Multiple Choice

A graphic technique for defining the relationship between customer desires and product/service is

• A) Product Lifecycle Management
• B) the House of Quality
• C) the moment of truth
• D) the assembly drawing
• E) the product development team

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Definitions:

Respondent Behavior

Respondent behavior refers to automatic responses elicited by specific stimuli, often seen in classical conditioning scenarios.

Spontaneous Recovery

The reappearance of a previously extinguished response after a period of no exposure to the conditioned stimulus.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Salivary Conditioning

A form of classical conditioning where an automatic, natural response (saliva production) is triggered by a previously neutral stimulus after repeated association with that stimulus.