When Constructing a House of Quality, What Value Is Assigned

question 68

Multiple Choice

When constructing a House of Quality, what value is assigned to a "Medium" relationship between the things that we can do?

• A) 3
• B) 2
• C) 50
• D) 5
• E) 10

---

Definitions:

Mass Affluent

Individuals with a significant amount of disposable income, though not wealthy by traditional standards, making them a target for certain luxury goods and financial services.

80/20 Rule

A theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.

Heavy Users

Consumers who use or purchase a product or service much more frequently than average users.

VALS Framework

A psychographic segmentation tool used to categorize consumers into eight distinct types based on their lifestyles, attitudes, and values.