A Company Producing Apps for a Social Networking Site Is

question 44

Essay

A company producing apps for a social networking site is deciding which path to pursue. The first is to create an app that has universal appeal but faces a crowded market. This app, A, would have sales of 100,000 copies at $1 each under ideal conditions, but under tough conditions would have sales of only 60,000 copies at $.80 each. The other app, B, would have sales of 500,000 units at $.50 each under ideal conditions but sales would be reduced to 10,000 units at $.50 each under tough conditions. If ideal and rough conditions occur with the same frequency, which app should the company produce?
Note- both apps cost the same to develop.

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Definitions:

Perceived Social Support

an individual's belief or perception regarding the availability and efficacy of emotional, informational, and material support from their social network.

Religious Involvement

Participation in or commitment to activities and practices associated with a particular faith or belief system.

Optimism

A mindset defined by optimism and belief in a successful and positive outcome.

Received Support

The perception or experience of having support available from others in times of need, which can significantly impact an individual's stress levels and well-being.