An Executive Conference Center Has the Physical Ability to Handle

question 80

Essay

An executive conference center has the physical ability to handle 1,100 participants.However,conference management personnel believe that only 1,000 participants can be handled effectively for most events.The last event,although forecasted to have 1,000 participants,resulted in the attendance of only 950 participants.What are the utilization and efficiency of the conference facility?

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Definitions:

Situational Factor

External influences that can impact consumer behavior or the outcome of marketing decisions at a given time.

Functional Needs

The basic requirements that products or services must meet to be considered useful and satisfactory by consumers.

Psychological Needs

Fundamental human motivations that drive behavior, such as the need for esteem, belonging, and self-actualization.

Psychological Needs

Fundamental human motivations that encompass aspects like autonomy, competence, and relatedness, influencing behavior and well-being.