A Manager Has Received an Analysis of Several Cities Being

question 71

Essay

A manager has received an analysis of several cities being considered for a new order fulfillment center (warehouse) for Shop at Home Network. The scores (scale is 10 points = best) are contained in the table below.
a. If the manager weights the factors equally, how would the locations be ranked?
b. If transportation costs and operating costs are given weights that are double the weights of the others, should the locations be ranked differently?
$$\begin{array} { | l | c c c c | } \hline & { \text { Location } } \\\hline \text { Factor } & \underline { \mathrm { W } } & \underline { \mathrm { X } } & \underline { \mathrm { Y } } & \underline { Z } \\\hline \text { Business services } & 7 & 9 & 5 & 4 \\\hline \text { Community services } & 5 & 7 & 6 & 7 \\\hline \text { Real estate cost } & 7 & 3 & 8 & 6 \\\hline \text { Construction costs } & 8 & 6 & 6 & 5 \\\hline \text { Operating costs } & 5 & 4 & 7 & 6 \\\hline \text { Business taxes } & 6 & 9 & 6 & 4 \\\hline \text { Transportation costs } & 8 & 6 & 7 & 8 \\\hline\end{array}$$

---

Definitions:

Information Overload

A condition in which someone receives too much information, often leading to difficulty in understanding issues or making decisions.

Positive Psychology

The scientific study of optimal human functioning; aims to discover and promote strengths and virtues that enable individuals and communities to thrive.

Scientific Methods

A systematic process for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge, based on empirical or measurable evidence.

Political Candidate's Performance

Refers to how effectively a political candidate communicates, implements policies, and fulfills campaign promises in the view of the electorate.