A Clothing Chain Is Considering Two Different Locations for a New

question 32

Essay

A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown on the right side of this table. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand table.
a. Calculate the composite score for each alternative location.
b. Which site should be chosen?
c. Are you concerned about the sensitivity and subjectivity of this solution?
Comment.
$$\begin{array} { | c | c | c | } \hline \text { Factor } & \text { Factor Description } & \text { Weight } \\\hline 1 & \text { Average community income } & .40 \\\hline 2 & \text { Community growth potential } & .25 \\\hline & \text { Availability of public } & \\3 & \text { transportation } & .15 \\\hline 4 & \text { Labor cost } & .20 \\\hline\end{array}$$
$$\begin{array} { | c | c | } \hline \text { Barclay } & \text { Chester } \\\hline 75 & 70 \\\hline 60 & 80 \\\hline 45 & 90 \\\hline 80 & 60 \\\hline\end{array}$$

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Definitions:

Substance Use Disorder

A medical condition characterized by an uncontrollable use of substances despite harmful consequences, leading to significant impairment or distress.

Substance Withdrawal

The set of symptoms that occur upon the abrupt discontinuation or decrease in intake of medications or recreational drugs.

Substance Tolerance

The body's reduced response to a drug after prolonged exposure, requiring higher doses to achieve the initial effect.

Prevalence Of Alcoholism

The proportion of a population that has alcohol use disorder at a given time.