Yield Management Is Most Likely to Be Used in Which

question 40

Multiple Choice

Yield management is most likely to be used in which one of the following situations?

• A) a fast food restaurant with wide demand fluctuations during the day
• B) a dental clinic that wants to fill its appointment book
• C) a firm with a good counterseasonal product mix
• D) a shipping company that can change its fleet size easily
• E) an airline attempting to fill "perishable" seats at maximum revenue

---

Definitions:

Six Sigma

A set of management techniques intended to improve business processes by vastly reducing the probability that an error or defect will occur.

European Economic Community

A regional organization aimed at achieving economic integration among its member countries, precursor to the European Union.

Production Planning

Phase of production control that determines the amount of resources (including raw materials and other components) a firm needs in order to produce a certain output.

Resources Needed

Refers to the essential inputs or supplies required to operate a business, execute a project, or achieve an organizational goal.