What Does Johnson's Rule Do

question 28

Short Answer

What does Johnson's rule do?

Understand the significance of cultural competence in public administration.

Differentiate between the core tenets of new public service and traditional public administration models.

Understand the significance of valuing people over productivity in the context of the new public service.

Recognize the similarities and differences between public and nonprofit administrators and business owners/entrepreneurs.

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Definitions:

Micromarketing

Tailoring products, services, and marketing programs to suit the tastes of specific individuals and locations.

Concentrated Targeting

A market strategy where a business focuses its marketing efforts on a single market segment using one marketing mix.

Micromarketing

Tailoring products, services, and marketing campaigns to suit the tastes and preferences of specific local markets or customer segments.

Mass Customization

A production and marketing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.