This Chapter's "Appreciating Diversity" Account Describes How McDonalds Was Able

question 5

Multiple Choice

This chapter's "Appreciating Diversity" account describes how McDonalds was able to succeed in the Brazilian market once it adapted to preexisting Brazilian cultural patterns. This example illustrates

• A) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies only in Western cultures.
• B) applied anthropology's danger of turning itself into a tool of capitalist interest, which always disregard the culture and well-being of the consumer.
• C) how the axiom of applied anthropology that innovation succeeds best when it is culturally appropriate applies not just to development projects but also businesses, such as fast food.
• D) applied anthropology's capacity to help foreign markets adapt to a marketing strategy that must, above all costs, maintain the integrity of its brand.
• E) Brazilians' intolerance of foreign goods, because they disregard their tastes.

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Definitions:

Business Report

A formal document that provides information, analysis, and recommendations to assist in business decision-making.

Previews

A brief overview or summary of a document, presentation, or piece of media to give the audience an idea of what to expect.

Executive Summaries

Concise overviews at the beginning of documents that summarize the most important points or findings for quick understanding by readers.

Synopses

Brief summaries or outlines of the main points or plot of a piece of work, such as a book, film, or article.