Cultural, Including Linguistic, Diversity Is Alive, Well, and Thriving in Many

question 17

Multiple Choice

Cultural, including linguistic, diversity is alive, well, and thriving in many countries. Local entrepreneurs and international companies such as Google, Yahoo, and Microsoft that capitalize on that diversity are positioned to succeed. That success depends, however, in large part on

• A) their ability to creatively impose their product on others.
• B) their capacity to take a biocultural approach to marketing.
• C) external market forces that have little to do with people's cultural, including linguistic, preferences.
• D) their ability to hire workers from the markets they hope to enter and teach them the values of their corporate culture.
• E) their capacity to follow one of the main lessons of applied anthropology, that external inputs fit best when tailored properly to local settings.

---

Definitions:

Facial

Pertaining to the face, involving the muscles, nerves, or expressions of the face.

Abducens Nerves

Cranial nerves (VI) responsible for controlling the lateral rectus muscle of the eye, which facilitates outward movement.

Eye Movement

The voluntary or involuntary movement of the eyes, which can be essential for visual tracking and focusing.

Dilate Blood Vessels

The process of widening or expanding the lumens of blood vessels, often to increase blood flow to certain areas of the body.